Privacy policy

Last updated: September 11, 2026

At DW TOYS LIMITED, we respect your privacy and are committed to protecting your personal information.

DW TOYS LIMITED operates this online store and website, including the related content, features, products, services, and shopping functionality (collectively, the “Services”). Our store is powered by Shopify, which provides the technology that enables us to operate our online store and provide the Services to you.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, use our Services, place an order, create an account, contact us, or otherwise interact with our store.

By using or accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

Nothing in this Privacy Policy limits or removes any rights you may have under applicable privacy or consumer protection laws.

BUSINESS INFORMATION

DW TOYS LIMITED
Company Number: 09946336
Address: 8 Howards Close, South Molton, Devon, England, EX36 4JT
Website: dwtoyslimited.shop
Email: support@dwtoyslimited.shop

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies you or can reasonably be associated with you.

Depending on how you interact with our Services, we may collect or process the following categories of information:

Contact Information

This may include:

  • Your name

  • Billing address

  • Delivery/shipping address

  • Email address

  • Telephone number

  • Other contact details you provide to us

Payment and Transaction Information

When you place an order, payment information may be processed through our payment providers.

This may include:

  • Payment method

  • Transaction details

  • Payment confirmation

  • Billing information

  • Other information necessary to process and confirm your purchase

We do not need to directly store your complete payment card details when these are processed securely by our payment providers.

Account Information

If you create an account with us, we may collect information such as:

  • Username

  • Password

  • Account preferences

  • Account settings

  • Information associated with your customer account

Order and Shopping Information

We may collect information relating to your interaction with our store, including:

  • Products you view

  • Products added to your cart

  • Products purchased

  • Products returned or exchanged

  • Order history

  • Wishlist information, where available

  • Promotional or discount information associated with your orders

Communications

If you contact us, we may retain the information contained in your communication, including information provided when you:

  • Contact customer support

  • Ask about an order

  • Request a return or refund

  • Report a damaged or defective toy

  • Ask about a product

  • Submit other questions or requests

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Network information

  • Unique device identifiers

  • Website interaction information

Usage Information

We may collect information about how you use and navigate our website, including pages visited, products viewed, interactions with our Services, and the dates and times of your activity.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from several sources.

Directly From You

We may collect information when you:

  • Create an account

  • Place an order

  • Subscribe to communications

  • Contact customer support

  • Request a return, refund, or exchange

  • Submit information through our website

  • Participate in promotions or other activities offered through our Services

Automatically Through Our Services

Certain information may be collected automatically when you browse or interact with our website through cookies and similar technologies.

These technologies may help us operate the website, remember preferences, understand website usage, improve our Services, and provide relevant advertising where applicable.

From Service Providers

We may receive or process information through companies that provide services on our behalf, such as payment processing, website technology, analytics, customer support, fulfillment, delivery, fraud prevention, and marketing services.

From Other Third Parties

We may receive information from business partners, advertising partners, social platforms, or other third parties where permitted by applicable law.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with DW TOYS LIMITED, we may use personal information for the following purposes.

Providing and Improving Our Services

We use personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange delivery of products

  • Provide order confirmations and updates

  • Process returns, refunds, and exchanges

  • Provide customer support

  • Manage customer accounts

  • Remember relevant preferences

  • Improve our website and Services

  • Understand which products customers are interested in

  • Recommend products that may be relevant to your shopping activity

Marketing and Advertising

Where permitted by law and in accordance with your preferences, we may use personal information to:

  • Send promotional emails

  • Send marketing communications

  • Present advertisements for our products

  • Understand the effectiveness of advertising

  • Provide relevant product recommendations

  • Measure interactions with marketing campaigns

You can unsubscribe from promotional communications at any time by using the unsubscribe option included in our marketing emails or by contacting us.

Security and Fraud Prevention

We may use information to:

  • Protect our website and Services

  • Detect suspicious or fraudulent transactions

  • Prevent unauthorized activity

  • Protect customers and our business

  • Investigate potentially illegal or harmful activity

  • Maintain the security of customer accounts

If you create an account, you are responsible for keeping your account credentials confidential.

Communicating With You

We may use your information to:

  • Respond to customer inquiries

  • Provide assistance with orders

  • Provide information about your purchases

  • Contact you regarding returns or refunds

  • Respond to questions about our products

  • Maintain our customer relationship

Legal and Compliance Purposes

We may use personal information when necessary to:

  • Comply with applicable laws

  • Respond to lawful requests from government authorities or law enforcement

  • Establish, exercise, or defend legal claims

  • Enforce our terms, policies, and agreements

  • Protect our rights, customers, Services, or property

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties where necessary to operate our business, provide our Services, fulfill orders, process payments, or comply with legal obligations.

This may include:

Shopify and Service Providers

We may share information with Shopify and other companies that provide services on our behalf, including providers involved in:

  • Website hosting and technology

  • Payment processing

  • Order fulfillment

  • Shipping and delivery

  • Customer support

  • Fraud prevention

  • Data analytics

  • Cloud storage

  • Marketing and advertising

These service providers may process information according to their own privacy policies and applicable legal requirements.

Advertising and Marketing Partners

Where permitted by applicable law, we may share certain information with marketing and advertising partners to help us promote our products, measure advertising performance, or provide relevant advertisements.

Depending on where you live, you may have rights concerning certain types of targeted advertising or sharing of personal information.

When You Ask Us to Share Information

We may disclose information when you specifically request or authorize us to do so, for example when you ask us to send an order to a particular address or use certain third-party features available through our website.

Corporate Transactions

Your information may be disclosed as part of a business transaction, such as a merger, acquisition, restructuring, sale of assets, financing, or bankruptcy, where permitted by law.

Legal Requirements

We may disclose information when reasonably necessary to comply with legal obligations, respond to lawful requests, enforce our policies, or protect the rights, safety, and property of DW TOYS LIMITED, our customers, or others.

5. RELATIONSHIP WITH SHOPIFY

Our online store is hosted and powered by Shopify.

Shopify provides the technology and infrastructure that enables us to operate our store, process transactions, manage customer information, and provide our Services.

Information you submit through our store may be transmitted to or processed by Shopify and other service providers, including providers located in countries outside your country of residence.

Shopify may also process information relating to your interactions with our store in order to provide and improve its services and features.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy available on Shopify's website.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

Cookies may be used to:

  • Keep our website functioning properly

  • Remember shopping cart and account information

  • Remember preferences

  • Understand how visitors use our website

  • Improve website performance

  • Measure marketing and advertising effectiveness

  • Provide relevant advertising where applicable

You may be able to control or restrict cookies through your browser settings. Disabling certain cookies may affect how some parts of our website function.

7. THIRD-PARTY WEBSITES AND LINKS

Our Services may contain links to websites, applications, or online services operated by third parties.

If you follow a link to a third-party website, that website may have its own privacy policy and terms.

DW TOYS LIMITED is not responsible for the privacy, security, content, or practices of third-party websites that we do not operate or control.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

8. CHILDREN'S DATA

DW TOYS LIMITED sells toys and children's products, but our website and online purchasing services are intended for parents, guardians, and other adults, rather than for children to use independently.

We do not knowingly request or intentionally collect personal information directly from children where prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate parental or guardian involvement, please contact us at:

support@dwtoyslimited.shop

We will review the request and take appropriate action where required by applicable law.

Parents and guardians should supervise children's use of online services and should not allow children to provide personal information without appropriate supervision.

9. SECURITY OF YOUR INFORMATION

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

For this reason, we cannot guarantee absolute or “perfect” security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

10. RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including where necessary to:

  • Provide our Services

  • Complete transactions

  • Maintain customer accounts

  • Provide customer support

  • Comply with legal and accounting requirements

  • Resolve disputes

  • Prevent fraud

  • Enforce our agreements and policies

The length of time information is retained may vary depending on the type of information and the reason it was collected.

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These may include:

Right to Access

You may have the right to request access to personal information we hold about you.

Right to Correction

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Deletion

In certain circumstances, you may have the right to request that we delete your personal information.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another organization.

Right to Object or Restrict Processing

Depending on applicable law, you may have the right to object to or request restriction of certain processing activities.

Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not affect processing that was lawfully carried out before consent was withdrawn.

Marketing Preferences

You can opt out of promotional emails by using the unsubscribe link contained in our marketing emails.

Even if you opt out of marketing communications, we may still send necessary non-promotional communications, such as order confirmations, shipping updates, account messages, or responses to customer support requests.

12. UK AND EUROPEAN PRIVACY RIGHTS

If you are located in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection legislation.

Depending on your circumstances, these may include rights relating to:

  • Access

  • Correction

  • Deletion

  • Restriction of processing

  • Objection to processing

  • Data portability

  • Withdrawal of consent

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

13. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including technology and payment providers, may process personal information in countries outside the United Kingdom, European Economic Area, or your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

These safeguards may include recognized contractual protections, adequacy decisions, or other lawful transfer mechanisms.

14. COMPLAINTS

If you have a concern about how we handle your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the issue.

Email: support@dwtoyslimited.shop

Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection authority.

For individuals in the United Kingdom, the relevant supervisory authority is the Information Commissioner's Office (ICO).

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business

  • Changes to our Services

  • Changes to our technology or service providers

  • Changes to applicable laws

  • Changes to our privacy practices

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this page periodically to stay informed about how we handle personal information.

16. CUSTOMER SUPPORT

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us.

DW TOYS LIMITED
Company Number: 09946336
Address: 8 Howards Close, South Molton, Devon, England, EX36 4JT
Website: dwtoyslimited.shop
Email: support@dwtoyslimited.shop

Our customer support team is available to assist with privacy questions, orders, returns, refunds, and other customer enquiries.